So you are a consultant, “You don’t ‘own’ a product” they say, “You get paid by companies to shape their products and services, charge your hourly rate, close laptop at 6pm and you are done” they say.

Well, not really.

Successful product leaders are, more than anything, great coaches and major ambassadors. Their drive and passion for delivering value and turning problems into solutions usually comes from within, not from their hourly rate. Which poses a major question : How do you drive a product which is not yours? How do you shape, lead, launch and pivot a value proposition…


How many times we got in a new project and have been asked to create a roadmap ‘real quick’ which would consist in tasks, user stories, functionalities and very detailed information on the ‘what’ and ‘how’ to do things?

Well, in my case, many times. And each and every time i couldn't help asking myself: ‘is this the right way of approaching this task, how does my roadmap fit into the larger portfolio vision or company vision even?’

Yap, i know, tons of content already written on the topic, i’ve done my research at the time in which I needed…


Leading a product team is a multi faceted and challenging role across all industries and regardless of the size of the company. In our previous articles we have touched upon a few factors as to why this is, mostly connected with the limited leverage PMs have over cross functional team members who might have a different line manager and different priorities altogether, company vision not aligned with product vision and scattered success metrics which make it harder to prove value and direction to be pursued.

Product Managers are probably in one of the most challenging positions to exercise leadership. They…


For it is in giving that we receive — Saint Francis of Assisi

The sole meaning of life is to serve humanity — Leo Tolstoy

We make a living by what we get; we make a life by what we give — Winston Churchill

Giving back is as good for you as it is for those you are helping, because giving gives you purpose. When you have a purpose-driven life, you’re a happier person — Goldie Hawn

Scientific research from the past century proves what anecdotal evidence already hints at, that ‘giving’ is a very powerful tool to long lasting…


(and how it can help your company strategically position in the new decade)

If you open Linkedin and search for a job in the product field, you are overwhelmed by the amount of product titles, specs, job descriptions, roles & responsibilities out there.

It spans from backlog coordinator to business analyst to product strategist to project manager to product evangelist and so on and so forth.

There are a couple of questions product people and product recruiters in Europe should ask themselves.

The most important is of course, WHY this is happening and why at this speed.

The answer is actually a very good one, someone said ‘culture eats strategy for breakfast’ AND…


(even if you have never done it before!)

If you have reached a senior, established professional level in your career, chances are you have received help from other professionals in crucial times of your work-life (be it a decision to move to another company, a promotion, a difficult time with a manager, etc).

Well, now that you are more established and comfortable in your shoes, it is time to pay it back!

There are various ways in which you can do it, a particularly rewarding one could be mentoring.

But how to be a good mentor, even if you have…

Lucia Collara

Product Director @ AKQA | Lecturer @TAG Innovation School | Product Tank Co-Organizer

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